Acme Corp · All campaigns
A
All campaigns Measurement Conversion goals

Conversion goals

All goals (9)
Account-level goals (4)
Campaign-specific goals (5)

Conversion goals define what counts as a valuable customer action. Goals marked as Primary are used in Smart Bidding optimization. Learn more about conversion goals

Total conversions (30d)
48,271
▲ 12.4% vs prior period
Conv. value (30d)
$1.24M
▲ 8.1%
Active goals
9
2 primary · 7 secondary
Predicted LTV goals
2
churney_pltv · churney_pltv_base
Filter
Category: All
Status: Active
Columns ▾
Goal name ↑ Category Source Counting Status Role Conv. (30d) Value / conv.
Purchase
Website · Tag-based
 Purchase Google tag Every Active Primary 14,832
+9.2%
 $24.80
Sign-up completed
Website · Tag-based
 Sign-up Google tag One Active Primary 8,204
+5.7%
 $0.00
churney_pltv
Predicted LTV · Churney integration
 Predicted LTV Churney API Every Active Primary 11,540
+18.3%
 $41.20
churney_pltv_base
Predicted LTV baseline · Churney integration
 Predicted LTV Churney API Every Active Secondary 11,540
+18.3%
 $28.60
Add to cart
Website · Tag-based
 Micro-conversion Google tag Every Active Secondary 22,194
+3.1%
 $0.00
App install
App · Firebase
 App install Firebase One Active Secondary 3,490
+2.0%
 $0.00
In-app purchase
App · Firebase
 Purchase Firebase Every Active Secondary 1,840
+7.4%
 $18.50
Lead form submission
Website · Tag-based
 Lead Google tag One Needs attention Secondary — $0.00
Phone call (60s+)
Phone call · Call extension
 Lead Call extension Every Inactive Secondary — $0.00
Goal name
Category · Source